Our research team mapped the digital traffic and communications that occurred across the Royal Theatre's social media platforms and more than 100 companies’ social media platforms. This resulted in a dataset with more than 300,000 users. The data visualized which companies The Royal Theatre's users prefer to interact with and which companies that are not part of their digital awareness, habits and lifestyle.
This knowledge gave rise to a series of meetings with partners to discuss how to further develop existing strong user overlaps or develop new overlaps between the company and the theatre.
Through deeper analysis of the data network, we can further conclude which specific posts or interactions that manage to awaken a sincere enthusiasm among the recipients. This way we can provide data-driven advice on how the commercial partner can increase its relevance and prestige among the theatre’s cultural segment.