Esbjerg, 2021–2024
Flags Esbjerg
- Year
- 2021–2024
- Location
- Esbjerg
- Client / Partner
- Esbjerg Kommune, Smash!Bang!Pow!
- Category
- Cultural Programming
Challenge
A talent program curated to empower the future culture-makers of Esbjerg. Esbjerg embarked on a three-year initiative to kickstart cultural growth, aiming to brand themselves as a city with an energetic cultural life, attracting new inhabitants and businesses to the area. Flags Academy is a large contributor to these efforts. With Flags, Smash!Bang!Pow! empowers the next generation to use innovation and event production to form a lively, thriving city that they can be proud of.
Approach
VOLCANO curated the program content. Two events involved the youth in production and hosting, followed by a large-scale festival created entirely by the youth, from fundraising and safety measures to booking and finding sponsors. We worked based on three key elements: seminars, mentoring, and production. The first talent program was launched in 2021 and composed of 22 young participants aged 17-30 with the ambition of putting Esbjerg on the map.
Participants are coached in a wide range of entrepreneurial skills such as strategy, management, marketing, and event planning. The course focuses on a large event towards the end of the program – an event that the participants have full responsibility for developing and executing. The project is made in collaboration with Smash!Bang!Pow! & supported by local stakeholders.
