Copenhagen (Langelinie), 2022–2024
Karberghus
- Year
- 2022–2024
- Location
- Copenhagen (Langelinie)
- Client / Partner
- Karberghus
- Category
- Cultural Programming
Challenge
A few years ago, the property developer Karberghus acquired Langelinieskuret, a building over 130 years old designed by Copenhagen's renowned historic architect, Vilhelm Dahlerup. Previously, the building's retail space was highly commercial, consisting mainly of outlet stores. Karberghus's new rental strategy focuses on creative shops and cultural events (including the ceramics studio Studio Arhoj, the Michelin-starred restaurant Koan, and the cultural entrepreneurs Royalties), aiming to attract a diverse audience across generations and breathe new life into the area and the building.
Approach
Historically, the area around Langelinieskuret was a popular spot for Copenhagen's elite. Today, the number of visitors is much lower, despite the area's cultural potential. VOLCANO has assisted Karberghus with the creative programming of the building. We have developed an urban life strategy for the area and curated cultural content to encourage people to spend more time in the area, engage in activities, form new communities, and invest their time and money.
Already, after just 9 months, the investment in the area's creative programming has shown concrete returns: growing attendance at concerts featuring young, up-and-coming musicians; fully booked recreational events such as yoga sessions; growing interest from organizations such as the Danish Architecture Center and Wonderful Copenhagen, leading to a partnership with the latter to make Langelinieskuret a cultural destination; and increased social media engagement.
