Anaheim, California, USA, 2020
UNHEARD (NordicLA x Dynaudio)
- Year
- 2020
- Location
- Anaheim, California, USA
- Client / Partner
- Dynaudio, NordicLA
- Category
- Event Design
Challenge
VOLCANO and NordicLA partnered with Dynaudio to create a program empowering independent artists to perform in a state-of-the-art mobile recording studio. NordicLA is a former agency, created by VOLCANO, all about empowering and connecting creatives, aiming to create global connections and business opportunities for entrepreneurs in the creative industry.
Approach
In 2020, NordicLA created a featured program called UNHEARD, featured at NAMM, the world's largest trade-only event for music products, pro audio and event tech. The program featured interviews, speakers, and performances by independent artists, curated by NordicLA. The musicians performed in Dynaudio's alternative mobile recording studio, built in a shipping container, which was moved from its usual location in Joshua Tree to the Convention Center in Anaheim, California.
The week-long program included celebrity interviews with members of Guns N' Roses, Pink Floyd, Jane's Addiction, Earth Wind & Fire, and special guests such as Red Foo from LMFAO. A total of 15 indie artists performed and used the footage to create a music video release. The program was curated and executed in collaboration with Dynaudio.
