Cannes, France (produced from London), 2025
MIPIM 2025
- Year
- 2025
- Location
- Cannes, France (produced from London)
- Client / Partner
- EC Business Improvement District
- Category
- Event Design
Challenge
EC Business Improvement District asked VOLCANO to give their presence at MIPIM 2025 — the world's leading real estate and urban development event, held annually in Cannes — a distinct identity: a low-cost, low-carbon activation carrying London's creative scene onto the terrace, rather than a conventional trade-fair stand.
Approach
Three curated playlists across the four-day event, delivered through silent disco headphones rather than a PA system — each introduced by a different voice from London's music scene: an influential DJ from the 1990s club scene, an international artist based in London, and an emerging DJ or musician.
VOLCANO recorded and edited interviews with each DJ in London ahead of MIPIM, then produced further interviews on-site on the terrace in Cannes — looping 15-minute content that gave guests London's own voices, not just its brand.
